Application Design

FROM A REFUELMOBILE APP TOA DIGITAL WALLET

Eliminate the need for a traditional wallet at Paz and Yellow stores. With our app, you can conveniently pay for gas and in-store products while earning cashback and accessing a variety of exclusive benefits

Company
Aman Digital

Website
Yellow on App Store

The Yellow app serves as a digital wallet, enabling users to efficiently pay for gas and in-store purchases while earning cashback and additional perks. Launched in 2018, Yellow is a B2C application designed specifically for Paz customers who refuel at any of the numerous locations. The app was developed to streamline gas payment processes and encourage customer engagement within Yellow convenience stores

Launched in 2021, the app has surpassed one million downloads, thanks in part to its partnership with Paz, which has driven continuous expansion and feature enhancements. Working with Yellow has emphasized structured design processes and collaboration, prioritizing consistency across screens to harmonize Yellow’s branding with that of its partners. As the app evolves, it accommodates new collaborations like Mini Yellow, a pantry company acquired by Paz, and introduces innovative features such as autonomous grocery stores in residential buildings. This experience has enhanced my understanding of client workflows, allowing me to adapt to their ideas and provide informed guidance through research and testing, contributing to the app’s ongoing success

APP REVIEW

QA Testing

As a product designer and team leader, I led a cross-functional team in solving the home screen issue, followed by designing other tabs and in-app processes over a 9-month period. I organized tasks using Trello and spreadsheets, held daily team meetings, and collaborated with a branding firm to ensure a cohesive visual identity. Working closely with the client, sales, and project managers at Paz Oil Company, as well as the development team, I coordinated with a microcopy team to maintain a consistent tone throughout the app. My team included a UX designer, UI designer, part-time graphic designer, and motion animator.

APP LAUNCH

Product & Marketing materials