Concept Creation
CREATIVES
AI-POWERED
INSIGHTS
Developing a concept for AppsFlyer’s new product that aligns with the brand's vision. The goal was to create a compelling visual narrative that resonates with the target audience and effectively communicates the product’s value.
Company
AppsFlyer
Website
Creative optimization
The product offers marketers valuable insights into their creative assets and provides data-driven guidance for maximizing their impact. By utilizing Artificial Intelligence (AI), Creative Optimization identifies patterns, trends, and features that drive optimal audience engagement. This enables marketers to maximize the value of their advertising budget while improving the effectiveness of their creative content and campaigns.
CREATIVE PROCESS
Sketches and Multiple Attempts
When searching for ideas for a visual for a gaming marketing campaign for a new product, I aim to create powerful visuals that immediately capture attention and drive engagement. My focus is on dynamic, eye-catching elements that resonate with the target audience, ensuring they align with the brand’s identity while emphasizing key product features.
DESKTOP HERO PAGE
Product Page
FINAL DESIGN
Presentation Elements
