Illustration Design
THE VISUALIZATION OF STATES
BRAND BOOK 2023
A unified and subtle illustration kit designed to consistently convey messages across various flows and states, ensuring users quickly understand while enjoying a seamless and meaningful experience.
Company
AppsFlyer
LinkedIn Post
the visualization of states
This project introduced a streamlined illustration kit that ensures consistent messaging across various flows and states without distracting users. By enhancing visual elements in key moments, we strengthened the connection between brand identity and user experience, allowing users to quickly grasp messages while enjoying a more meaningful and seamless interaction. The collaboration between the product design and marketing teams was crucial in creating a cohesive product experience that not only improves user engagement but also supports business growth
ILLUSTRATION PROCESS
Behind-the-Scenes Look
In this project, I collaborated closely with a product designer to develop a solution that blends the maturity of the product with fundamental illustrations from a marketing perspective. Our goal was to present a cohesive visual language that not only enhanced user understanding but also aligned with the brand’s identity. By combining refined design elements with approachable illustrations, we aimed to create an engaging experience that resonates with users while effectively conveying key messages. This collaboration allowed us to strike the right balance, ensuring that our design was both functional and visually appealing enhanced user understanding
ASSETS LIBRARY
Elements and Icons
